Available immediately Last updated: 6 October 2026

I am looking for a role as Head of Sales or Commercial Manager in a B2B environment.

Or a similar role as Sales Director or Business Development Manager.

Building markets.
Making sales teams perform.

I turn commercial ambitions into measurable growth. A rental company to the top 5 in the Netherlands in 2 years. Created one standard for sales processes and KPIs across 13 business units and 67 countries at Scania Financial Services. And 10% portfolio growth as Managing Director of MAN Financial Services in South Africa, in the middle of a successful integration. I work close to the market, with dealers, customers and my own team.

My personal credo is: “To serve the customer and make profit with a lot of fun.”

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René Warming, Head of Sales and Commercial Manager

Results in numbers

30+

years of commercial experience

countries supported from Scania Head Office

125

units: rental fleet built from scratch

countries: Traton Financial Services launched

>300%

revenue growth in 2 years (Dräger dealer network)

10%

portfolio growth during the integration of the MAN Financial Services joint venture in South Africa (team of 32)

Experience at

2025–2026

2023–2025

2022–2023

2019–2022

2015–2019

2007–2013

1992–2007

My roles within the Traton group

Where I held a rolePart of the group

Traton Financial Services s.e. Project Lead Go-to-Market · 2022–2023
Business Development Manager · 2025–2026

MAN Financial Services Head Office Brand organisation

MAN Financial Services South Africa Managing Director (JV) · 2023–2025

Scania Financial Services Head Office Head of Sales & Marketing · 2015–2019

Scania Financial Services Spain & Portugal Sales Director · 2019–2022

Four results in focus

The situation, what I did and what it delivered.

10% portfolio growth

MAN Financial Services South Africa

Managing Director · Johannesburg · 2023–2025

Situation: A joint venture that, following a share transaction, had to be integrated into the Traton Financial Services organisation.
Approach: Restructured the existing organisation (32 FTEs) and rolled out a commercial plan with a joint sales funnel together with the MAN Trucks dealer network.
Result: Integration completed, 10% portfolio growth and 5% higher finance penetration on MAN trucks sold.

67 countries, one sales funnel

Scania Financial Services Head Office

Head of Sales & Marketing · Södertälje · 2015–2019

Situation: Finance and insurance were sold through 13 business units in 67 countries, mostly with local systems and processes.
Approach: Standardised sales processes and definitions and integrated them into Scania Truck & Bus sales organisations and Scania dealers and distributors.
Result: Global standard definition and reporting of sales KPIs, with minimal local differences.

125 rental units, built from scratch

HAMA Trucks

Managing Director · Benelux · 2007–2009

Situation: As part of its expansion strategy, HAMA Group wanted to start a subsidiary in the Benelux for truck and trailer rental.
Approach: Founded the company and set up the legal and financial structure. Arranged the financing, then built the sales organisation and worked the market.
Result: Rental fleet of 125 units and, within 2 years, top 5 among independent truck rental companies in the Benelux.

>300% revenue growth in 2 years

Dräger Safety Netherlands

Dealer Manager · Netherlands

Situation: Safety products (including respiratory protection and gas detection) for offshore, refineries and other industries, sold through dealers.
Approach: Set up and managed the national dealer network. Created a transparent split between direct sales and sales through the dealer network.
Result: More than 300% revenue growth in 2 years and a 6% higher net margin.

Career

A short description per role. Click More details for more information.

Oct 2025 – Sep 2026 Netherlands

Business Development Manager

Traton Financial Services · The Hague
Aug 2023 – Sep 2025 South Africa

Managing Director, Joint Venture

MAN Financial Services South Africa · Johannesburg
- Portfolio growth of 10%
- Finance penetration on MAN trucks sold +5%
Full P&L responsibility for sales, credit, operations and risk, with an organisation of 32 FTE. Led the commercial direction, the restructuring and the integration of the joint venture into Traton Financial Services, and set up a commercial plan together with the independent MAN dealer network.
Sep 2022 – Jul 2023 Netherlands

Project Lead Go-to-Market

Traton Financial Services · The Hague
- 6 market launches prepared
- Co-designed the new multi-brand operating model
Led the go-to-market preparation for the transformation of Scania Financial Services into one multi-brand finance organisation for MAN, Navistar and Volkswagen Truck & Bus.
Aug 2019 – Sep 2022 Spain & Portugal

Sales Director Spain & Portugal

Scania Finance Hispania · Madrid
- Return on equity +4%
- Average portfolio growth of 5% per year, despite COVID
As a member of the management team, led a sales team of 12. Worked directly with Scania dealers and end customers on finance and insurance solutions, with an improved sales process, clear KPIs and tight pipeline follow-up.
Aug 2015 – Jul 2019 Sweden

Head of Sales & Marketing

Scania Financial Services · Södertälje
- Introduced one global sales funnel and KPI set for 13 business units in 67 countries
Functional lead of the local sales directors. Optimised the sale of finance and insurance products and integrated it into the truck and bus sales organisations, for both captive Scania dealers and independent dealers.
May 2013 – Aug 2015 Netherlands

Owner

RW Sales Consultancy · Coevorden
Oct 2009 – Nov 2013 Netherlands

Owner / Managing Director (restart)

HAMA Truck & Trailer Rental / HAMA Bandenservice
- After the bankruptcy of the German parent company, continued the Benelux activities independently
Rental company for internationally oriented transport companies, with its own tyre service and workshop. Direct relationships with fleet managers and major leasing companies.
Aug 2007 – Sep 2009 Benelux

Managing Director

HAMA Trucks B.V. · Benelux
- Rental fleet of 125 units built from scratch
- Top 5 independent truck rental company in the Benelux within 2 years
Built the Benelux organisation from scratch as a subsidiary of the German HAMA Group: team, customer base and partner network with MAN, DAF and Volvo. Responsible for legal and financial structure, market strategy, operations and reporting.
Aug 1992 – Jul 2007 Netherlands

Various commercial and management roles

Dräger Safety Netherlands
- As Dealer Manager, grew dealer network revenue by more than 300% in 2 years
- Net margin +6%
Set up and managed the national dealer network, project sales of test equipment and key account development with offshore and refinery customers, including go/no-go decisions on tenders. 2 standout tender wins: supply of 250,000 dust masks with private label for what was then our largest dealer. 100,000 P3 powered air filters for the remediation of the s.s. Rotterdam.

Lived and worked internationally

Based in four countries, supporting 67 countries from the Scania head office.

NetherlandsThe Hague · home base · Benelux market

Spain & PortugalMadrid · 2019–2022 · 12 FTEs

SwedenSödertälje · 2015–2019 · 13 business units in 67 countries

South AfricaJohannesburg · 2023–2025 · 32 FTEs

Core skills

Commercial

Sales strategy
Go-to-market
Key account management
Dealer and distribution networks

Leadership

P&L responsibility
Leading and coaching sales teams
Integrations and restructuring
International matrix organisations

Domain expertise

Financial services (wholesale, retail finance, insurance)
Rental and leasing
Automotive and trucks
B2B

Education & training

Business Model Canvas MasterclassOsterwalder & Pigneur · 2016
Business AdministrationISBW · 2004–2006
NIMA Sales BISBW · 2001–2002
Consultative & value-based sellingKrauthammer · Mercury Goldmann · Robert Blokker · IBM · 1995–2006
LanguagesDutch (native) · English (fluent) · German (good) · Spanish (intermediate)

3 fun facts

I played football against FC Barcelona when Johan Cruyff was the coach there.
I had to run from hippos down a street in South Africa.
I travelled alone through Australia.

Looking for a commercial leader who builds markets?

I am looking for a role as Head of Sales or Commercial Manager in a B2B environment, or a similar role as Sales Director or Business Development Manager. Call, email or book a 20-minute intro call right away.

Book an intro call rene.warming69@gmail.com +31 6 330 466 38 · call or WhatsApp LinkedIn: renewarming

I am looking for a role as Head of Sales or Commercial Manager in a B2B environment.

Results in numbers

My roles within the Traton group

Four results in focus

MAN Financial Services South Africa

Scania Financial Services Head Office

HAMA Trucks

Dräger Safety Netherlands

Career

Business Development Manager

Managing Director, Joint Venture

Project Lead Go-to-Market

Sales Director Spain & Portugal

Head of Sales & Marketing

Owner

Owner / Managing Director (restart)

Managing Director

Various commercial and management roles